THE EXTRAORDINARY WORLDS OF EV3
As an extension of the EV3’s European launch, a social media campaign was developed in collaboration with renowned 3D artist Ezequiel Pini, blending imagination and reality across digital channels.
The result was a visually rich digital activation that amplifies the brand narrative of „Movement that inspires“ and turns it into immersive and shareable content. Two conceptual worlds were crafted to reflect the EV3’s design philosophy:
A surreal fusion of nature and modernity, inspired by the opposites of the EV3. Architectural forms were designed to mirror the car's bold design: sharp lines, textured panels, and taillight-inspired elements, bringing car features to life through movement.
An organic reimagination of the EV3’s signature lines and bold contours. Structures and natural elements transformed to mimic the geometrical design of the car, bold and sharp but at the same time rounded and soft, set off through the movement of the car.
CREDITS
CCO: Gabriel Mattar
ECD: Ricardo Wolff
Creative Director: Sebastian Pattis
Creative Director: José Arnaldo Suaid
Art Director: Fran Mišetić
Copywriter: Ana Žurić
Producer: Hannes Andressen, Fabian Barz
Account Manager: Nadia Esi Berchtenbreiter
Artist: Ezequiel Pini
Production Studio: Six N. Five