MARKETING/ advertising/
Zagreb, CROATIA/ BERLIN, GERMANY
Marketing and brand strategy specialist with 7+ years of experience in international markets, blending creative execution with data-driven planning to deliver impactful, consumer-first brand campaigns. With a strong foundation in the automotive and lifestyle sectors, I have led multi-channel launches for global brands like Kia, Hyundai, and Genesis, developing localized marketing toolkits, driving awareness, and fostering brand engagement across Europe. Skilled in identifying market opportunities, aligning with business objectives, and executing integrated campaigns that resonate with diverse audiences. My background spans copywriting, creative concepting, and production management, enabling me to manage brand touchpoints from concept to delivery. I work fast and independently, consistently delivering innovative, results-driven work.
PROFESSIONAL EXPERIENCE
Innocean Worldwide Europe [Berlin, Germany]
Creative Copywriter and Conceptor
SuperHeroes [Amsterdam, Netherlands]
Junior Creative
Ogilvy & Mather [Berlin, Germany]
Junior Creative
BBDO [Zagreb, Croatia]
Intern
Rimac Hypercars [Zagreb, Croatia]
Intern
MPG Events [Zagreb, Croatia]
Intern
EDUCATION
Mini MBA
Brand Management
Steinbeis University
M.Sc. Business Management, major in Marketing, Media and Communications
Miami Ad School Europe
Advertising Diploma: Copywriting and Art Direction
Algebra Bernays University
Bacc. Art Visual Communications